Real Life stories

From staff complacency to outperfoming targets

Claudia's story... When we met, Claudia was a new business owner and feeling quite overwhelmed by the responsibility of it all. At times it got the better of her, leaving her feeling very much out of her depth and frustrated.  I have now been coaching Claudia for nearly a year, and part of my coaching has involved teaching leadership skills and empowering Claudia to take back the control of her business from her employees.

Claudia told me about the situation which had occurred in her business, where her employees had become complacent in their jobs, not working together or pulling their own weight and at times even having a negative attitude with Claudia and the customers.

As we worked through this together, Claudia became aware that as the business owner it is her responsibility to run her business and that her actions have a direct impact on its success. Our sessions empowered Claudia with techniques to manage her staff and take back control of the situation.

Claudia implemented the actions required and as a result her team have all pulled together and actually outperformed expectations in achieving daily targets and tasks set. They are all working together as a team to ensure the business is continuing to deliver to their customers the highest level of service possible so they walk away 'raving about their experience and referring new business'.

When it comes to staffing concerns, the sooner the situation is turned around the faster the changes can be seen. In this particular case, Claudia’s takings almost doubled in the space of a week as a result of the changes in her employees.

Never underestimate the impact your employees have on your business.

Marketing story

Julie... Julie owns a business located a little off the beaten track. As a result it has taken over 18 months to develop her client base to the point where she is now breaking even each week. Consistent marketing campaigns have lead to her success along with delivering exceptional products and services to all who enter her business.

Recently Julie executed a marketing campaign we had come up with in one of our meetings. The results have far exceeded both of our wildest dreams.

Most marketing campaigns deliver a 1-3% return, so for every 100 people you contact only 1 to 3 of them will convert into a sale. Julie’s latest marketing campaign delivered an 11% return to date.

When planning this campaign we researched her clientèle, got really clear on the offer and the way to deliver the message with a strong call to action.

Good research and careful copywriting pay off  - as Julie's results clearly show.